The biotech giant known as Monsanto is facing major financial downturn amid the backlash from consumers over their concerning GMO creations and the international rejection of various GMO exports following the confirmation of crop contamination across the United States.

Going further into 2015, it’s clear that this GMO behemoth has many more obstacles to face that will most likely lead to a continued loss. Here are the top 5 reasons Monsanto will continue to lose money (and at the very least, reputation) in 2015 and beyond.

1. 96% Want Their GMOs Labeled

Not 30%. Not 75%. Not even 85%. A powerful 96 plus percent of individuals within the United States are in serious favor of labeling Monsanto’s GMOs. And despite Monsanto’s millions defeating many labeling campaigns within various states like California, public resistance is catching up.

In the past, the company has used a number of pro-GMO agencies to band together in forming campaigns aimed at stopping GMO labeling altogether. Oftentimes, these groups use fabrications regarding the increased cost of groceries and even fake quotes from the FDA in order to push their agenda.

But despite the millions, the propaganda messages are no longer working.

2. Fast Food Is Failing

Monsanto and the GMO industry at large absolutely love the fast food industry. They are what I call the ‘soul mates of the disease industry’. Specifically, you have to remember that the fast food industry absolutely thrives on the cheapest, lowest quality ingredients. A market where there is no room for health, environmental concerns, or even morality.

The result: Monsanto’s GMOs are absolutely coveted in order to help produce the mass array of ultra low quality fast food ‘meals’ that, for the last few decades, have made up a major part of the American diet. Yes, it’s depressing.

But now, with McDonald’s continuing to lose money month after month, and the growth of competitors to fast food titans that are choosing to use local and even organic ingredients, the end of the fast food leaders is quickly coming. McDonald’s has even announced on record that they will not be switching to the new GMO potato, and claims have been made that their new chicken purchasing will be from farms that do not abuse antibiotics.

Is it a farce on behalf of McDonald’s and other fast food chains? It’s certainly a PR and marketing move to entice health-conscious and informed customers to consider coming back. And the end result will, ultimately, not benefit Monsanto as the company is forced to move away from many GMO-containing products.

3. The Spread of Information

Perhaps the most important, nothing will stop the continued spread of Monsanto-related information throughout social media, websites like Natural Society, forums, blogs, and even the mainstream media. The most important intellectual tool in the fight to reclaim the food supply, the spread of information ultimately leads to the other 4 key factors in Monsanto’s financial decline.

It was back in 2011 that myself and Natural Society declared Monsanto to be the Worst Company of 2011. A campaign that, backed with an international news press release, ended up on major websites like Reuters, Yahoo News, Market Watch, Bloomberg, and many others.

What was even more empowering, however, were the 225,000 plus Facebook shares that came with an accompanying article on a major victory against Monsanto in Hungary. That’s the spread of information.

4. GMO Labeling

Undoubtedly, GMO labeling initiatives will continue to pop up around the United States, and with more support than ever. The result, I believe, will be a very serious victory in the realm of GMO labeling that ultimately spells the beginning of the end for Monsanto’s GMO peddling.

With the over 96% support for GMO labeling in the polls that we talked about, there is no question that we will be seeing a lot more labeling in 2015. And, since Monsanto knows GMO labeling will impact their business (to such a degree that over 90% of Monsanto shareholders actually oppose labeling), we will see a decline in the company’s stock.

5. International Agencies Declare Monsanto’s Products as Poison

We have the support on the GMO labeling front, and the public backing on social media. We even have the countless scientists, researchers, doctors, and other experts who are on the forefront of taking on Monsanto. But, until recently, we did not have the World Health Organization.

This is one of the most exciting new developments for me. The World Health Organization recently released a report labeling Monsanto’s top selling herbicide Roundup as a ‘probably carcinogen’ — meaning that it can give you cancer. Now remember, this is the herbicide that goes hand in hand with GMO crops.

And millions of Americans even individuals from other nations are spraying this stuff on their lawns, their home gardens, and even indoors. That is extremely concerning.

With the new announcement from the W.H.O. on Roundup, we can expect to see other large international bodies come out and show support with similar findings. After all, the research is already out there on Roundup (and the chemical known as glyphosate which is the bedrock of the formulation).

Going forward in 2015, it’s always possible that Monsanto will pull strings within the US government thanks to some of its many current and previous employees that currently hold high level positions within several branches of government, major corporations, law foundations, The Supreme Court, and even the FDA.

That said, it is clear to me that Monsanto’s continued decline is in full swing. And, as a result, we are going to see these 5 factors show themselves more so than ever in the past several decades.

This post originally appeared at Natural Society


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