Less than two weeks after the terrorist bombings in New Jersey and New York City’s Chelsea neighborhood, NYC Mayor Bill de Blasio’s administration is launching a new campaign against the “negative rhetoric targeting Muslim communities” that the city says gets worse after “terrorist incidents.”

A press release from the city on Monday explained the reasoning for the new anti-anti-Islam efforts: “Across the country, hateful speech has made Muslim residents the target of misguided attacks and threats, especially in the aftermath of terrorist incidents,” states a press release from the city.

The city is targeting Muslims for community outreach efforts, “including issuing a new multilingual fact sheet explaining protections against religious discrimination with a focus on Muslim communities and a new multilingual brochure on religious protections under NYC Human Rights Law with practical examples to identify discrimination in the workplace, housing, and public accommodations.”

On Monday, the city launched a new digital ad campaign that features pictures of Muslims with captions that read, “I am Muslim. I am NYC.”  The ads continue in smaller print: “New Yorkers of all faiths deserve to live safely and free from discrimination. In NYC, it’s illegal to discriminate against or harass someone based on their religion or creed. #IAmMuslimNYC”.

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