AMAZON, the world’s largest online marketplace, is suing more than 1,000 people suspected of selling fake reviews in one of the biggest legal actions to uncover hidden identities on the internet.

The web giant is mounting the unprecedented court action to strip 1,114 alleged fake reviewers of their anonymity and force them to pay damages for the “manipulation and deception” of Amazon customers, according to court documents filed in America on Friday.

It is the first time any company has taken action against its own reviewers on this scale, according to legal experts, and could have far-reaching implications for privacy and the way consumer websites are policed.

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