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Are we facing the death of email?
December 7, 2011
Imagine it: a life freed from the drudgery of deleting an inbox full of “unbeatable offers” and the latest missive on paper clips from head office. Email could follow the telex into the dustbin of communication tools we have loved and discarded if Thierry Breton, CEO of the information technology services company Atos, is a guide to the future.
Breton is to ban his staff from sending each other emails, complaining that they waste time and are outmoded. Only 10 per cent of the 200 electronic messages his employees receive per day turn out to be useful, Breton claims. “The deluge of information will be one of the most important problems a company will have to face [in the future]. It is time to think differently,” he claimed.
Internal email will be phased out inside 18 months at Atos. The 75,000 staff will instead use instant messaging and chat-style collaborative services inspired by social networking sites such as Facebook or Twitter. Atos staff used to spend between five and 20 hours a day dealing with email, but use of Breton’s replacements has cut its use by up to 20 per cent, the firm claims.
His strategy has already been adopted by teenagers, who are shunning the now middle-aged email, which was first developed in 1971. Email use is down 31 per cent among the 12-17 age group this year, with a further 21 per cent slump among those aged 18-24.
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