The Walt Disney Company unveiled a new wireless phone service Wednesday that allows parents to track their children on a map using Global Positioning System technology, according to Local 6 News.
The new "family friendly" service, called Disney Mobile, allows parents decide who their children can call and when, the report said. Beyond the family-oriented features, Disney Mobile will offer wireless voice service, text and picture messaging, and a broad range of entertainment and content, a news release said.
"Given our strong commitment to embracing innovative technology, coupled with Disney's outstanding creative content, Disney Mobile is perfectly positioned to transform the way families come together and stay connected," said Robert A. Iger, president and chief executive officer of The Walt Disney Company. The phone service will launch in June and has not been priced yet.