With support for the war in Iraq slipping, and mainstream media no longer able to conceal the US military casualties and horrors being perpetrated against Iraqi civilians, the military-industrial propaganda machine shifts into full gear by producing market-tailored media to propagandize the American people. For the masses, Hollywood is making a big-budget blockbuster starring Indiana Jones action hero, Harrison Ford, to push the image of valiant, righteous US soldiers fighting for "Iraqi freedom." While for the art-movie crowd, the State Department has bankrolled "The Voice of Iraq," an optimistic and happy "documentary" which is being promoted by Manning, Selvage & Lee, the Army's own public affairs firm, as a project in which "thousands of ordinary Iraqis become filmmakers," and gleefully glosses over the chaos and destruction that the war has wrought on the country.
Harrison Ford is to star in what will be Hollywood's first feature about the current Iraq war.
Producers Michael Shamberg and Stacey Sher have bought the option for No True Glory: The Battle for Fallujah, a non-fiction written by Slate reporter Bing West.
The book is due to be published in May and tells the story of an assault on Iraqi insurgents in Falluja, from the perspective of US marines.
Variety reports that Ford is already attached to play General Jim Mattis, in charge of the attack. Shamberg and Sher's production company Double Feature has already been working with Ford on the medical drama For His Sick Kid, based on the novel by Geeta Anand.
It is probable that the film will strike a different tone to the only major feature about the US's previous war in Iraq, 1999's Three Kings, which told the story of a group of cynical, self-serving US soldiers. West's coverage of the war has tended to side with US troops.
Just before the election, a film about Iraq hit art house theaters around the country. "Voices of Iraq" claimed to be a groundbreaking film in which "150 DV cameras [are] distributed across Iraq for the Iraqi people to show the world who they are and what Iraq will be."
The results? People seem happy that Saddam is gone and optimistic that, if the United States stays in Iraq, democracy will prevail. They seem unafraid of bombs going off nearby. People say Saddam funded al Qaeda. Former Iraqi political prisoners are shown laughing off the stories of prisoner abuse at Abu Ghraib – what Arab man wouldn't want a female American soldier to play with his penis?
The film begins with shaky handheld footage but the production values increase dramatically as talk turns to the horrors perpetrated by Saddam Hussein – extended sequences of beatings and dismemberment obviously shot using a tripod not supplied by the producers of this film.
So how was this film made?
"Voices of Iraq"was promoted as a project in which "thousands of ordinary Iraqis become filmmakers" as the cameras are passed hand to hand and – amazingly – all returned to the filmmakers. But Archie Drury, the Gulf War vet and actor who went to Iraq with the cameras, told me that he actually shot some of the footage himself.
Drury also said that the Iraq Foundation was "extremely helpful" to him as he tried to figure out how to get around and who to give the cameras to. The foundation also supplied the torture footage.
The Iraq Foundation, based in Washington, is funded by the State Department and the National Endowment for Democracy.
Not surprisingly, Drury got uncommon access to Iraqis and Iraqi leaders favored by the U.S. government. Among the notables interviewed, but not identified, is Sharif Ali, the cousin of Iraq's last king. Drury also interviewed a Sheik Aku Bezei, a man he says was the most powerful tribal leader in Fallujah. On Nov. 6, a Sheik Bezei was killed for collaborating with American forces.
Drury says that his commanding general from Desert Storm put him in touch with General Mattis, fighting in the Sunni Triangle, and General Amos of the Air Wing, and that he exchanged e-mails with these generals as he planned his trip.
In an interview in Movie Maker magazine, another of the film's producers, Martin Kunnert, said: "Getting a theatrical release for a documentary film is still rare. We lucked out in that our distributor, Magnolia Pictures, [which also put out "Control Room" and "Capturing the Friedmans"] was eager to get the film in theaters before the presidential election."
A call to Magnolia Pictures in New York was answered by a man who, lowering his voice when asked about "Voices of Iraq," whispered, "Nobody here wanted to release this and we didn't do any of the promotion on it. [Mark] Cuban steamrolled us on this." (Cuban owns Magnolia Pictures, the Dallas Mavericks and much more.)
Jeff Riechert, the Magnolia Pictures contact for "Voices of Iraq," said that while his company is technically distributing the film, Manning, Selvage & Lee (MS&L) is coordinating the publicity. MS&L has the public affairs contract for the U.S. Army. The firm's revamp of the Army's image with the reality TV-style "Army of One" ad campaign is credited with enabling the Army to meet its recruiting goals after a long slump. According to MS&L Managing Director Joe Gleason, he and his colleagues also deliver key targeted messages about the war in Iraq to specific constituencies.
Was the left-leaning art house crowd one of those constituencies? Is the government hiring documentary filmmakers to propagandize the U.S. population?
Nobody involved with the film is willing to say who initially put up the money for the film or how they ended up represented by the Army's PR firm.
On Nov. 13, as Marines stormed Fallujah, the Marines' Birthday Ball in San Francisco honored Drury for his work on "Voices of Iraq," for "going back and living up to the standard of a Marine."