BP buys top Google search result for ‘oil spill’


Heidi Blake
Telegraph
June 9, 2010

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The oil company, which is under fire over its role in one of the worst ecological disasters in US history, has purchased the news results in an attempt to stem the tide of criticism on internet sites such as Twitter and Facebook.

A search for the term “oil spill” on Tuesday night brought up a link to BP’s website with the tagline: “Learn more about how BP is helping.”

But the move has only succeeded in provoking further criticism. The Google adverts have become the target of a mock BP Twitter feed with the tag BPGlobalPR, which was already attracted more than 140,000 followers.

“We’re paying Google a lot of money to make sure you only have access to the best possible info on the oil spill: our info,” one tweet reads.

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