Have you ever called your daughter “princess” or, if you are a daughter, have you been called “princess” by anyone? If so, you are sexist scum.
Franzoi and Oswald reported their findings in an article called “Experiencing Sexism and Young Women’s Body Esteem.” The obscure 2012 article and underlying research are finally seeing the light of day thanks to a website called Medium.
For their study, the two professors surveyed 86 female freshmen and their parents. They asked the research subjects to evaluate their own views concerning various female attributes and roles. Additionally, they asked the students assess their own personal appearance — weight, physical fitness, sexual attractiveness and the like.