Chad Cooper of Infidel Body Armor explains how the Under Armour clothing company is currently contesting Infidel’s trademarks on the basis that Infidel’s name may somehow lead to confusion and dilution of the Under Armor brand because Infidel also uses the word “Armor” in its name, but with a different spelling.

“Obviously, IBA is refuting UA’s claims,” Cooper said in a public announcement.

“In a free market, companies have to try and stand out from the competition,” he added. “But after comparing trademarks, products, clientele, and lack of consumer confusion, one has to wonder why UA is even attempting to contest IBA’s trademark application.”

“With all of the significant differences between these two companies, the idea of IBA diluting UA’s distinctiveness is almost laughable.”


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