A block of text on the homepage for the What’s Upstream? advertising campaign projects a simple message: “Polluters of our waterways should be held accountable for their impacts on our water, our health and our fish.”

Video behind the text features a blue tractor rumbling across a farm, before giving way to a scene of swirling, muddy water.

Similar messages recently have been splashed across billboards, buses and radio waves in the Puget Sound region, linking farms with water pollution.

One example, which ran on buses in Whatcom County, included a photo of livestock standing in a stream and text that read: “Unregulated agriculture is putting our waterways at risk.”

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