April 3, 2013
Every day, tens of millions of people post remarkably intimate details about their lives on Facebook. And yet the operators of the online social network say they still don’t know enough about their subscribers.
So Facebook is purchasing even more information on its members from data brokers — companies that collect huge amounts of sensitive information about the everyday activities of millions of Americans. Facebook will use the data, as well as information provided voluntarily by members, to target them with more relevant — and profitable — advertisements.
“We think that serving the right ads to the right people creates a better user experience on Facebook,” said a company spokeswoman Elisabeth Diana.