In a move that follows the continued loss of profits for fast food giants like McDonald’s, Burger King has announced that it will be dropping soda from its kids meal options — a move that undoubtedly comes as the food chain titans realize that the end of fake junk food is coming quicker than expected.

It’s most certainly no excuse to eat Burger King’s food, which is a GMO-laden chemical mess, however, the announcement signals the ultimate preparation by these companies to start ‘changing’ their brand in order to have any chance at survival in the coming future. A future in which an organic lifestyle is king, and natural/organic restaurants and grocers will be the true financial victors.

That’s why we are seeing a continued growth in the organic market even into 2018, with a 14% increase across the board.

Burger King’s statement, reported by NBC News, is enough to see how the company is attempting to enter this market one step at a time. Unfortunately, they will need to do a lot more than remove soda from their kids menu. After all, they’re replacing these sodas with juices and milks that often contain the same amount of toxic additives like mercury-riddled high-fructose corn syrup (which recently got a name change).

According to NBC:

“Fast food for dinner just got a little bit healthier for kids. Burger King is dropping fountain drinks from its kids meals and serving fat-free milk, low-fat chocolate milk, or apple juice instead. Wendy’s made the same move in January. McDonald’s removed pop from its Happy Meals in 2013. It’s all part of a movement to help curb America’s obesity problem.”

Just as McDonald’s is attempting to ‘reinvent’ itself and compete with new natural-based industry leaders, you can bet Burger King is already making such plans. Meanwhile, they will be left in the dust (and probably long after their phony attempts to ‘transform’ their brand).

This post originally appeared at Natural Society


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