The National Institutes of Health is spending more than $400,000 sending text messages to Latino men to encourage them to exercise.

The University of California, San Diego is conducting the study, which is attempting to employ the “low-cost” strategy of using cell phones to reach Mexican-Americans.

“Mexican-American men report high rates of inactivity and related health conditions. The proposed study seeks to promote physical activity among this at-risk, understudied population by developing interactive and tailored text-messages to enhance a print-based physical activity intervention for Spanish- speaking [Mexican American] MA men,” a grant for the project said. “The proposed high-reach, low-cost strategy for increasing physical activity has great potential for adoption on a larger scale and thereby positively impacting public health and eliminating health disparities.”

Latino men “may have limited access to public health interventions promoting physical activity,” according to the project, and there is a “dearth of studies in this area.”

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