HELENA BOTTEMILLER EVICH and TARINI PARTI
politico.com
February 27, 2014

First lady Michelle Obama’s move to limit junk food marketing in schools and revamp nutrition labels is just the latest salvo in an intensifying battle royal with the food industry.

The Obama administration — arguably the most active on food policy in the past century — has issued a slew of new rules over the past few years to reform everything from the steps companies take to guarantee the safety of imported food to the banning of trans fat to completely overhauling what children eat in public schools.

With regulation after regulation in the federal pipeline and calls for soda taxes and mandatory labeling for genetically modified foods in certain cities and states, the industry is bracing for an onslaught of changes that are expected to cost billions and involve both reformulating products and disclosing more information to consumers than ever before.

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