Former Coke executive slams ‘share of stomach’ marketing campaign

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Washington Post
June 10, 2012

[...] Stretched before [Todd Putman] was a ballroom full of public health officials and community activists, gathered in Washington for a “National Soda Summit” on how to loosen the soda industry’s grip on the American appetite.

[...] Putman, 51, shares that view. But he is also driven by another motive: From 1997 to mid-2000, he was a top marketing executive at Coca-Cola.

“It took me 10 years to figure out that I have a large karmic debt to pay for the number of Cokes I sold across this country,” he said.

[...]

He wanted to give an inside account of what he contends has been a drive by Coca-Cola to replace not just its direct competitors but all beverages in the American diet — a campaign for what the company called “share of stomach.” He wanted to warn about the industry’s particular focus on young people and minorities.

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This article was posted: Sunday, June 10, 2012 at 2:13 pm

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