April 30, 2012
This is one rivalry with sky-high stakes.
The owners of 1 World Trade Center — which will surpass the height of the Empire State Building today — are waging an all-out business war against its Midtown cousin, The Post has learned.
WTC operators want to steal business from the Empire State Building by promoting their observation decks and winning back broadcasters that beam their signals off of the Midtown skyscraper’s massive antenna.
“We’re looking to maximize revenue and maximize the reputation of 1 World Trade Center,” Douglas Durst, who is building the Freedom Tower in partnership with the Port Authority, told The Post.