US regulators called Tuesday for more transparency from data brokers, citing potential for abuse in a rapidly growing industry that buys and sells information on people’s Internet and offline activities.

A study by the US Federal Trade Commission said the industry collects vast amounts of potentially sensitive data on ethnicity, income, religion, political leanings, age, and health conditions, with little accountability.

“You may not know them, but data brokers know you,” FTC chairwoman Edith Ramirez said in a conference call with media.

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