Clothing manufacturer “Gap” apologized Tuesday after being accused of showing a “racist” advertisement.
According to a small group of outraged Twitter users, the ad, which shows four young females, offensively depicts a white girl leaning her arm on a black girl.
— Fatima La'Juan Muse (@TheTherapyDiva) April 2, 2016
Speaking with Fortune.com, Gap spokeswoman Debbie Felix promptly apologized for the situation before promising to remove the seemingly innocent photo.
“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” Felix said.
Gap’s announcement immediately sparked yet another backlash by many who instead felt the company was cowering to extreme political correctness.
"We need black representation in media"
"Black representation in media is racist"
— That Guy T (@_ThatGuyT) April 5, 2016
@FortuneMagazine isn't this more heightists? CLEARLY SHORTER PPL R BEING OPPRESSED.
— Ford Freestar (@I_AM_IRON_VAN) April 5, 2016
Ironically, Twitter users sarcastically demanded another apology after finding a separate Gap advertisement depicting a black girl resting her arm on a white girl.
— Kristo Krakson (@UjkuShqiponja) April 5, 2016
The photo, which was even accused of being a “microagression,” was replaced from the Gap website as well.