Don’t See Evil: Google’s boycott campaign against war photography and alternative media.
What happens when a dynamic company, started by a couple of idealistic friends in grad school, succeeds so wildly that it becomes a mega-corporation that pervades the lives of hundreds of millions? In imperial America, it would seem, it eventually becomes corrupted, even captured. Tragically, that seems to be the unfolding story of Google.
By being the first dot-com to really get the search engine right, Google unlocked the nascent power of the internet, greatly liberating the individual. It is easy to take for granted and forget how revolutionary the advent of “Just Google it” was for the life of the mind. Suddenly, specific, useful knowledge could be had on most any topic in seconds with just a quick flurry of fingers on a keyboard.
This was a tremendous boost for alternative voices on the internet. It made it extremely easy to bypass the establishment gatekeepers of ideas and information. For example, I remember in the mid-2000s using Google to satisfy my curiosity about this “libertarianism” thing I had heard about, since the newspapers and magazines I was reading were quite useless for this purpose. In 2007, by then an avid libertarian, I remember walking through the campus of my former school UC Berkeley, seeing “Google Ron Paul” written in chalk on the ground, and rejoicing to think that hundreds of Cal students were doing just that. A big part of why today’s anti-war movement is more than a handful of Code Pink types, and the libertarian movement is more than a handful of zine subscribers, is that millions “Googled Ron Paul.”