Military veterans are speaking out against U.S. drone strikes overseas with a graphic TV advertising campaign. The ads, spearheaded by activist website KnowDrones.com, ask Air Force pilots to “please refuse to fly.”

The ads will air throughout April in the Sacramento, California, region, near drone-operating Beale Air Force Base. One of the ads, which features images of wounded and dead children, will appear on television only after 10 p.m. An edited version of it will run 5 a.m. to 9 p.m. daily.

The ads are the first commercials opposing U.S. drone operations ever shown on U.S. television, according to sponsors that include the Veterans Democratic Club of Sacramento County and the Sacramento chapter of Veterans for Peace.

“We felt that the president and the Congress had been totally unwilling not only to stop the killing, but to provide any information to the public on the scope of these attacks since they began,” Nick Mottern, a KnowDrones.com organizer, told the Guardian this month.

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