If you’d like to buy a Coke, you’d sure make some executives in Atlanta quite happy.

The Coca-Cola Company today reported its fourth straight quarter of declining sales as calorie-conscious consumers move away from sugary sodas.

Earlier this week, rival PepsiCo reported its sixth-straight quarterly sales decline.

Aside from changing consumer tastes in North American and European markets, the beverage companies have a strong U.S. dollar working against them in emerging markets, particularly Latin America, where exchange rates are especially unfavorable.

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