March 28, 2011
Staring into the camera under the slogan ‘I was there’, the soot-covered firefighter is supposed to be the traumatised client of a controversial law firm specialising in litigation for 9/11 workers.
Except Robert Keiley wasn’t at Ground Zero – and he didn’t even join the New York Fire Department until 2004.
The firefighter and part-time actor is furious after compensation lawyers Worby Groner Edelman & Napoli Bern used his image to promote their services in the advert.
The Brooklyn firefighter described the fake advert as an ‘insult’ to the families who lost loved ones in the World Trade Center.