Business Insider
February 5, 2014

In America, there is no definition of “natural.” / Image: Flickr
In America, there is no definition of “natural.” / Image: Flickr
In the United States, pre-packaged foods loaded with artificial ingredients and chemicals can make it onto grocery store shelves boasting the label “natural.”

Why? Because in America, there is no definition of “natural.”

This gray area has led consumer advocates to threaten lawsuit after lawsuit against big food giants, alleging that their claims are misleading and illegal.

“There are just too damn many ‘natural’ lawsuits,” said lawyer Stephen Gardner of the Center for Science in the Public Interest (CSPI), estimating there have been around 50 in the past decade.

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