The perpetually offended took to Twitter yesterday to make it known that their feelings had been hurt by ads during the Superbowl.
Leaving aside the Doritios ad, which is a whole other subject for another article, two ads in particular riled up SJW’s who simply could not contain their pain and suffering.
The first was an ad for Snickers – a fairly weak short in which actor Willem Dafoe is dressed as Marilyn Monroe in the iconic white dress from “The Seven Year Itch.”
Ha. It’s barley amusing because Willem Dafoe is a grizzled man with veiny legs.
No wait. IT’S TRANSPHOBIC.
— Upworthy (@Upworthy) February 7, 2016
— NARAL (@NARAL) February 7, 2016
Remember: Enforcing gender stereotypes is sexist, but breaking them is transphobic. https://t.co/sB4tH10pLL
— neontaster (@neontaster) February 8, 2016
— Rebecca Eisenberg (@ryeisenberg) February 7, 2016
— Pura Periculo (@1periculo) February 8, 2016
— DT's White House™ (@TrumpIssues) February 8, 2016
@joeybagovdonuts I would say it's going to be nuts, but Snickers has nuts and it's transphobic
— Ryan C (@HayekandHockey) February 8, 2016
soooooo no one caught the transphobic undertones to willem dafoe's snickers commercials? nobody? ok then
— laynie (@penstone) February 7, 2016
Wow that Snickers commercial was transphobic.
— Olives All The Time (@untimelygamer) February 7, 2016
— Hillary Violet Lehr (@HillaryLehr) February 7, 2016
— Kristin Comeforo (@brandDR) February 4, 2016
A second ad, for Marmot Mountain, depicted a man hanging out in the woods with a marmot. It’s a bit weird, they bond while swimming, hiking, and taking in nice views. Then the man tries to kiss the Marmot, and the Marmot slaps him, but then they make out anyway.
You’re supposed to just chuckle and go yeah that’s strange because it’s a CGI marmot. Then you move on with your life.
No wait. IT’S HOMOPHOBIC AND DEPICTING BESTIALITY.
— Richard Goldberg Esq (@GoldbergLawDC) February 8, 2016
Did I just see a commercial with a homophobic beaver? #SuperBowl
— Fortune Feimster (@fortunefunny) February 8, 2016
@fortunefunny no, you saw a commercial with a homophobic marmot
— madisen maxwell (@mAdisen_mAxwell) February 8, 2016
@fortunefunny is say he's more beastaliphobic
— ryan butch (@theryanbutch) February 8, 2016
@fortunefunny nope homophobic Marmot, they are from the South, so ya' know
— Jennifer (@jrj6382) February 8, 2016
Is it just me or did the @Marmot ad feel homophobic? I can't stop dwelling on it.
— Alex Cheser (@alexcheser) February 8, 2016
— Rev. Heidi C. Heath (@revfemme) February 8, 2016
— Corinne Falotico (@corinne_fal) February 8, 2016
Thnks Marmot for your homophobic Super Bowl commercial. You insulted the worldwide gay community. #GaysMatter
— Raw (@Rawhung8) February 8, 2016
Loving the @Marmot commercial until it turned homophobic
— curmudgeon (@thesassbox) February 8, 2016
— Ernie Fox (@FoxErnie) February 8, 2016
2016: when marmot-based bestiality finally went mainstream
— saint ethan (@squintsbutler) February 8, 2016
— Beth Burkhart (@polojones) February 8, 2016
And the Marmot ad was deeply disturbing I think Santorum belongs back in the race.
— Ana Marie Cox (@anamariecox) February 8, 2016
@fortunefunny So, I am gay and didn't find anything homophobic about it until I came online and found out I am supposed to be offended.
— The Doctor (@AlphaWolf1969) February 8, 2016
— Bo Shuff (@BoShuff) February 8, 2016
Last time we looked, the planet was on the verge of global conflict and the world’s financial system was about to collapse. Is it just us or does a CGI Marmot and a man in a dress just not seem worthy of getting riled up about?