February 6, 2014
The Maine Liquor and Lottery Commission recently surprised bars, restaurants, and brew pubs in the state with an old piece of regulation that prohibits the common practice of listing the alcohol by volume of beer.
The Portland Press Herald reports that David Carlson of Three Tides & Marshall Wharf Brewing Co. was talking to the state liquor inspector when he was confronted with “the little known rule” which the commission “resurfaced a few weeks ago.” He was told to black out alcohol content from his menu. The regulation affects any form of advertising this information, such as signboards.
The provision comes from a broadly-worded advertising restrictions implemented in 1937. The legislative document states: