McDonald’s franchisees are terrified for the future of the company, according to a new survey.
The operators’ six-month outlook for McDonald’s business is the worst in the 12-year history of the survey, which was conducted by former Janney Capital Markets analyst Mark Kalinowski.
“At least half of the operators in my region are on the verge of collapse,” one franchisee wrote in response to the survey. “With minimum wage for fast-food workers potentially increasing to incredibly high levels, we are facing a crisis situation. ”
Another said: “The operators sit on a cliff right now. With sales going in the wrong direction, all must be conservative in our decisions. It will take only one bad decision to put any operator down and out.”