McDonald’s Corp. is set to supersize its burgers in the United Kingdom. While not exactly returning to the long-scrapped gut-busting portions of yore, the fast-food chain is expected to roll out a brand of premium burgers with thicker patties in the U.K. aimed at keeping up with competition like Byron and Shake Shack, the Wall Street Journal reported Wednesday.
The company said the new burgers would be made entirely from British and Irish beef. Perhaps in an effort to distinguish the premium burgers from your run-of-the-mill McDonald’s sandwich, the new offerings will be served in black packaging, with the accompanying French fries in a matching carton.
The burgers will we priced at about 4.69 pounds ($7.21) alone, or 6.19 pounds ($9.52) for a meal, and are expected to be sold on a trial basis starting Wednesday in London, the South East and Manchester. Starting next summer, they will reportedly be offered as a permanent item on menus at about 400 McDonald’s restaurants across England.