Canadians’ increasingly digital lives are affecting the way they interact with the world, says a Microsoft Canada report.
In an age of limitless computing power, people everywhere may be finding it hard to concentrate. But according to this study, Canadians digital lifestyles are changing their brains, reducing their attention spans to 8 seconds—one second less than a goldfish.
Down 4 seconds since 2013, the inability of people under 30 to focus stems from the ever-increasing availability of digital media at their fingertips. These savvy digital natives can view multiple screens, use social media, and consume the latest news, devoting seconds to each task.
While these skills may sound admirable, the study showed: “Multi-screening trains consumers to be less effective at filtering out distractions—they are increasingly hungry for something new.”