Movie slams “pink-washing” in breast cancer campaign focus on profits


Reuters
September 17, 2011

TORONTO (Reuters) – Pink ribbons dumb down the grim realities of treating cancer, and hide the profit-focused core of many high-profile fund-raising events, according to a movie that premiered at the Toronto Film Festival this week.

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“Pink Ribbons, Inc.” takes a detailed look at some of the colorful fundraising events in North America, where women, united in their fight against breast cancer and mostly dressed in pink, cheer their way along scenic routes.

The film questions the priorities of the campaigns and the broad use of the pink-ribbon logo as a fight-breast-cancer addition to products as diverse as T-shirts, toilet tissue and handguns.

[...]

It questions the logic of focusing on cancer treatment rather than prevention, pointing out that pharmaceutical companies stand to gain if more people use their drugs, and urges more research on the environmental factors that may contribute to breast cancer.

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