April 6, 2009
Rupert Murdoch, whose media company News Corp owns one of the few U.S. newspapers that makes people pay to read its news on the Web, said more papers will have to start doing the same to survive.
[efoods]Murdoch, who bought The Wall Street Journal and its parent company Dow Jones & Co in 2007, said online advertising, which most U.S. publishers hope will offset ad revenue declines at their print divisions, will not cover their costs.
“People reading news for free on the Web, that’s got to change,” said Murdoch speaking at The Cable Show, an annual cable television industry event, in Washington, D.C.
Murdoch pointed to the Journal’s main rival in the United States, The New York Times, as an example. The Times has one of the most popular U.S. newspaper websites, but still cannot cover its costs with online ads, he said.
Murdoch’s newspaper empire includes the New York Post, the Times of London and other papers in Britain and Australia, which are available online for free. The Journal had been charging for access for years before News Corp bought it.