Romania is tapping into the Dracula legend, offering concert-goers free tickets in exchange for their blood.

The campaign is part of a push to increase blood donations in a country where only 1.7 percent of the people donate blood.

Adrian Chereji, marketing director for the UNTOLD Festival, said Monday the “Pay with Blood” campaign, jointly organized with the National Blood Transfusion Institute, aims to raise public awareness.

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