News Corp. Discussing Partnership With Yahoo

Frank Ahrens and Peter Whoriskey
Washington Post
February 14, 2008

Rupert Murdoch’s News Corp. is talking with Yahoo about business deals, including one that would combine News Corp.’s MySpace with Yahoo.

The giants of the Internet — Google, Microsoft, AOL, Yahoo and social networking sites such as MySpace and Facebook — are jostling for dominance of the online advertising market, the fastest-growing of all advertising sectors.

On Monday, Yahoo rejected a $44.6 billion buyout offer from Microsoft that was aimed at combining the second- and third-largest online advertising companies to challenge Google, the leader.

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