Sky News Online
November 9, 2009
[efoods]News Corp chairman Rupert Murdoch has suggested the company’s online newspaper pages will be invisible to Google users when it launches its new paid content strategy.
He claimed that readers who randomly reach a page via an internet search hold little value to advertisers.
When asked by Sky News Australia’s political editor David Speers why News Corp has not stopped Google from finding its content, Mr Murdoch replied: “I think we will.”
He cited the Wall Street Journal as an example of where only the first paragraph comes up on search engines and is free. Anything after that is subscription-based.