McDonald’s says it is testing Chicken McNuggets that are made with no artificial preservatives as it works to revive its U.S. business.
The world’s biggest hamburger chain says it began testing the new recipe in about 140 stores in Oregon and Washington in March.
It’s the latest move by McDonald’s to step up the quality of its food as it works to stage a turnaround of its business, which has lost customers in recent years. The company has conceded that it failed to keep up with changing tastes and that it is looking at improving core menu items. Last week, it also said it is testing a version of its Big Mac that comes with bigger patties.
McDonald’s did not provide details on what exactly is different about the new McNugget recipe, but said it is “simpler” and “parents can feel good” about it. Becca Hary, a McDonald’s representative, noted that McNuggets are currently fried in oil that contains TBHQ, which is considered an artificial preservative.
The test reflects the sensitivities parents of young children in particular might have about food ingredients. McDonald’s has long marketed to families with its Happy Meals and Ronald McDonald mascot.