The National Rifle Association has unleashed a multimillion-dollar TV advertising campaign that its longtime leader says is aimed at messaging beyond gun rights and reaching middle-class mothers, minorities and other Americans “who believe our country is off the rails.”

The gun lobby’s campaign, launched in the last 10 days, uncharacteristically delves into issues far beyond the Second Amendment to explore the IRS scandal, media elitism and security vulnerabilities, with a call to return “good guys” to power.

“This campaign is a gathering of shared values that gives a sense of right and wrong,” NRA Executive Vice President Wayne LaPierre told The Washington Times in an interview. The collection of issues the ads confront are representative of the conversations Mr. LaPierre said he has had throughout the country with NRA members and concerned citizens.

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