The advertising war over gun control is about to escalate.

On Tuesday, the National Rifle Association will begin airing an emotional, 30-second commercial featuring a Colorado crime victim who had been assaulted in her apartment by a stranger. In the ad, Kimberly Weeks said she once had been afraid of owning a gun. That changed, she said, after enduring two hours of “evil” at the hands of her assailant.

The spot then pivots to former New York City mayor Michael Bloomberg, a billionaire who has made gun control a top cause. Weeks looks into the camera and says Bloomberg wants to take away her “gun rights for self-defense while he surrounds himself with armed guards.”

“Mr. Bloomberg, you do not have the right to tell me how to defend myself,” she adds.

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