Obamacare Campaign Highlights Sports Injuries to Enroll Young People


David Morgan
Reuters
March 18, 2014

[...] In a promotion aimed at fans of the annual college basketball playoff series known as March Madness, Sebelius’ Department of Health and Human Services and the President’s Council on Fitness, Sports and Nutrition released data looking at the economic costs of common sports injuries like sprains and fractures – just the sort of thing to send a young person to the emergency room.

Young people are vital to the success of President Barack Obama’s signature healthcare law. Obamacare prevents insurance companies from penalizing people who are sick or older. And so the new marketplaces need young people who are cheaper to insure to make up for the higher financial risks posed by others.

But so far, the administration’s target audience of people aged 18 to 34 have not been signing up in such large numbers, a trend that could lead to higher insurance costs down the road if it continues.

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