Olympics, Inc: Inside The Secretive, $6 Billion World Of The International Olympic Committee

Gus Lubin and Lawrence Delevingne
Business Insider
February 17, 2010

[efoods]Hundreds of thousands of people have descended on Vancouver for the 2010 Winter Olympics. Three billion are projected to follow on TV and 75 million more on vancouver2010.com.

And people around the world are learning to love obscure sports like curling and biathlon for a couple of weeks.

But before you get too caught up in the sports, remember that the Olympics have little to do with sports. They’re mostly about money.

In the United States, NBC demonstrates this every day — ruining the Olympics for millions of sports fans by tape-delaying events so it can show a highlight reel during prime time. (To their credit, other countries don’t do this: Our readers remind us every day how great the coverage is in Canada).

But NBC is just a small part of the global industry known as Olympics, Inc.

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This article was posted: Wednesday, February 17, 2010 at 12:27 pm

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