More than one million people have decided they will no longer buy their Nutter Butters or Wet Wipes at Target.

The American Family Association launched a boycott of the nation’s second largest retailer a week ago – over Target’s corporate policy allowing men who identify as women to use the bathrooms and fitting rooms of their choosing.

“We believe that everyone – every team member, every guest, and every community – deserves to be protected from discrimination, and treated equally,” the company wrote in a statement. “Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.”

American Family Association, one of the most prominent and respected family advocacy groups in the nation, warned that Target’s policy puts women and children in danger.

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