Trailblazing pop star Pink saw firsthand severely malnourished children during a recent visit to Haiti as a part of a UNICEF program to provide therapeutic food packets to children in need.
The singer, whose given name is Alecia Moore, was named a UNICEF ambassador Monday to help promote a new effort to encourage physical activity in young children in the United States and at the same time raise money for nutritional, vitamin-rich peanut paste to be delivered to hungry children all over the world.
“I got to watch mommas learning how to feed it to their kids,” Moore said during a phone interview from California. “And within a week, you can see the difference in these children. It brings them back to life. It’s amazing.”
Moore is the national spokeswoman for the UNICEF Kid Power Band, which is a child-friendly fitness band that encourages exercise through an interactive app. Kids can earn points by doing things like taking 12,000 steps a day or completing a goal. As the children earn points, UNICEF’s partners, including Target, Disney and Star Wars: Force for Change, will provide the funds needed to send the food packets to places like Haiti.