The Daily Bell
March 19, 2012
Schwarzenegger: Time for a New Breed of Action Heroes … The former California Governor Arnold Schwarzenegger announces today that he will serve as Honorary Chair for the Sustainia Award alongside EU Commissioner Connie Hedeggard, IPPC Chairman Dr. Rajenda K. Pachauri and former Prime Minister of Norway Gro Harlem Brundtland. The Award is part of a new initiative to develop the world’s first realistic model of a sustainable world in 2020 – and identify the companies and persons who can make it real. As long as we can’t see or feel what a sustainable society is, we will never succeed in convincing decision makers to make the changes necessary. The sustainable private and public solutions must be recognized and scaled up – and we need a tangible idea of how it will improve quality of life for people and communities around the world. – UN Global Compact
Dominant Social Theme: With the Governator on our side, we can build a sustainable planet.
Free-Market Analysis: Arnold Schwarzenegger wants to rule the world. First, he was the world’s best bodybuilder and then the biggest movie star. After that he was the governator of the Biggest Show on Earth (California) and now he has signed on to be the award presenter for the startlingly ominous Sustainia project.
Schwarzenegger comes across as a caricature, like a cartoon character, a blow-up mannequin with a silly accent. For these reasons, he seems non-threatening. Also, he has been very successful, and people forgive success.