Sony Pictures has now decided to release The Interview to theaters on Christmas Day, a week after the studio pulled the movie in response to the catastrophic hack attack which exposed Sony’s proprietary information.
The CEO of Alamo Drafthouse Cinema, Tim League, said his theaters are scheduling screenings for the film.
Breaking news: Sony has authorized screenings of THE INTERVIEW on Christmas Day. We are making shows available within the hour. #Victory
— Tim League (@timalamo) December 23, 2014
Was this one huge marketing scam from the very start?