An Alberta startup is taking advantage of one of the province’s most prized natural resources — and it’s not oil.

The company is bottling and selling fresh air from the Rocky Mountains.

“It’s a long and tedious process, you know. We sit in Banff for about 10 hours capturing the air and then after that we bring it back and we have to fill it into these bottles individually,” said Vitality Air co-founder, Moses Lam.

Lam admits he and his business partner, Troy Paquette, started the company as a bit of a joke when the pair put a Ziploc bag filled with air on eBay.

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