A new study found that women have caught up with men as the heavy drinkers over the past 100 years.

BMJ Open released their journal that came to the conclusion that women are drinking more alcohol than men and it is having health ramifications. The study, which looked at over 4 million people over a period of over a century, suggested that this is a result from “successful marketing campaigns” and sweeter alcoholic products being designed for younger women.

“These results have implications for the framing and targeting of alcohol-use prevention and intervention programs. Alcohol use and alcohol-use disorders have historically been viewed as a male phenomenon. The present study calls this assumption into question and suggests that young women in particular should be the target of concerted efforts to reduce the impact of substance use and related harms,” the researchers stated in the news release.

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