Reporting from the South by Southwest festival in Austin, Texas, Rex Jones breaks down one of the most addictive and dangerous substances consumed by Americans every single day – sugar.

A staple in nearly every processed food, the average American consumes more than 156 pounds of sugar every year according to the U.S. Department of Agriculture. Of that, only 29 pounds comes from traditional sugar, most commonly found in foods such as fruit.

Major university studies on lab rats have found that foods using processed sugar are often even more addictive than illegal drugs such as cocaine and heroin.

“Our research supports the theory that high-fat/high-sugar foods stimulate the brain in the same way that drugs do,” Neuroscientist Joseph Schroeder wrote in 2013. “It may explain why some people can’t resist these foods despite the fact that they know they are bad for them.”

Similar research published in the journal Nature Medicine in 2013 also found processed sugar to be one of the main causes behind the spread and growth of cancerous tumors.

In an attempt to suppress growing public knowledge, companies have begun relying on other substances such as aspartame and neotame in an attempt to fool the public.

Fortunately, continued exposure on the subject as well as the public’s shift towards organic food has served to slowly chip away at the power of the sugar-industrial complex.


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