The Susan G. Komen foundation is coming under criticism by environmentalists for partnering with drilling services company Baker Hughes in a fundraising effort to fight breast cancer.

Environmental groups note that the company engages in hydraulic fracturing – a drilling technique also known as fracking. Some of the chemicals used in fracking operations have been potentially linked to cancer – an irony that activists are quick to point out.

The oil and gas industry routinely holds back crucial information on certain chemicals and the amounts used in the fracking process on the grounds that it would provide competitors with trade secrets – making it difficult to gauge the full environmental impact.

Environmental groups have for years been pushing for full disclosure of the chemicals used in fracking. For its part, Baker Hughes recently implemented a new policy saying it would not withhold any information on those grounds.

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