Do you remember the detailed policy proposal that came out of the Clinton campaign last week?

Neither do I.

I’m not saying it didn’t happen. I’m just saying that if Clinton said something about her policies, I didn’t notice. The Clinton campaign has wisely ditched facts and reason for pure persuasion. And it is working.

As you know, Trump has branded Clinton as “crooked.” And that branding has stuck. If you doubt it, watch ABC’s Martha Raddatz literally imagine the word “crooked” in a Trump tweet she is reading about Clinton.

But while Trump has defined Clinton as crooked, the Clinton campaign has put together an impressive confirmation bias case that Trump is a racist. As I have described in prior posts, none of the “evidence” is real. Trump talks about other countries, illegal immigrants, and religion. He has no proposals about race. But the facts are not important to politics. Never have been, never will. What matters is that the Clinton side – including parts of the media – have branded Trump a racist, and it is sticking.

Let me be perfectly clear about this: In a contest for the office of the Presidency of the United States in 2016, crooked beats racist every time. So if things stay the same, Clinton wins in November.

Trump has made us afraid of immigration – and fear is a powerful persuader. But Clinton countered by making us afraid of Trump! Persuasion-wise, it was exactly the right play. It would be nearly impossible to make voters less afraid of terrorism while things are blowing up all over the world. But you can make voters more afraid of Trump, and that strategy is working for Clinton.

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