It doesn’t get much more conspicuous than a new parking regulation enforcement tool that uses suction cups covered in bright yellow plastic to render your car windshield useless.

It’s the idea of a Philadelphia native who says the device — despite its appearance — is designed to be friendly to law violators and enforcers alike.

The appropriate response when seeing the Barnacle is ‘what the…?’

“The Barnacle definitely gets your attention,” says Kevin Dougherty, president of Ideas That Stick.

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