When Donald Trump and his team were planning his presidential campaign, they drew up a budget of $25 million for television advertising in the third quarter of this year.

They wound up spending zero for the rest of 2015.

That is about to change. Sources in the Trump camp say they will soon launch a major ad blitz that could cost at least $2 million a week, and possibly several times that.

The initial wave of ads will focus on Trump’s vision and his stance on key issues—no bio spots necessary for the celebrity candidate—but that could change if any GOP rivals target him with negative commercials. “If you attack Trump, he will attack you 10 times as hard,” an adviser says. “We will not allow any attack to go unanswered.”

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