U.S. regulators rejected an effort on Friday to force Google, Facebook and other popular web sites to honor “Do Not Track” requests from users, in a setback for digital privacy advocates.

The U.S. Federal Communications Commission (FCC) dismissed a petition that would have required Internet giants to let consumers opt out of having their online activity tracked.

The decision secured a win for Silicon Valley businesses that rely on monetizing reams of personal data.

The FCC said it “has been unequivocal in declaring that it has no intent to regulate edge providers,” or companies that provide content and services over the Internet.

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